DIGITAL STRATEGY · MARKETING SYSTEMS · AI EXECUTION
I BUILD MARKETING SYSTEMS THAT IMPROVE EVERY DAY.
I work as a full-stack digital marketer, using AI to design, tune, and scale the systems brands run on.
Location
Toronto, Canada
Role
Full-Stack Digital Marketing & Systems
Strategy & structure
I start with the map: goals, positioning, funnels, and the constraints of the real world. From there I design the structure, what we’re doing, why, and how it connects from first touch to long-term value.
Systems & optimization
Reporting, finding patterns, testing changes and locking in what works is the loop I repeat until performance feels stable and predictable.
Me & AI
I build marketing systems that blend strategy, data and AI, and are designed to be tested and improved over time.
How I Work
I think about marketing as systems, not isolated campaigns. My work is to design how channels, content, data and teams fit together, then keep tuning that system until it quietly does its job in the background.
WHERE I’VE APPLIED THIS.
From cosmetics to healthcare, I’ve used the same systems mindset across different markets and models.
Consumer & cosmetics brands
Multi-brand skincare and beauty portfolio in an emerging market.
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Built a shared digital ecosystem across brands (sites, socials, campaigns).
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Scaled influencer and content engines with measurable impact.
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Set up reporting and optimization loops for campaigns and e-commerce.
Healthcare
& home care
National home care and health services provider in Canada.
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Structured acquisition and location marketing across regions.
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Designed lead tracking, analytics and measurement flows.
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Introduced AI-assisted workflows for content, reporting and ops.
E-commerce & content platforms
DTC, marketplace and content-driven projects.
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Landing pages and funnels for online sales and lead gen.
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SEO-led content systems instead of one-off posts.
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Automation experiments with AI, scripts and no-code tools.